3 -stage technology design method for creating customer experience in Venue
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The Athenian Academy, drawn by the Renaissance of the Italian Renaissance era, shows that there was a Venue for MICE in ancient Greek era. As a place where philosophical thinkers of the time gathered together and talked together, the Athenian Institute showed a historic MICE Venue.
Since ancient Greece, Venu for meetings and performances has made a lot of development in terms of size and facilities, but most of the Venue is still a gathering space for people. However, as technology for supporting communication between people, such as mobile devices, communications, and AI, the role of Venue is also changing very rapidly. In particular, the technology provided by Venue is not just for Venu services, but rather the event planners who use the space are able to go beyond time and space to enable customized services and dramatic production. Therefore, Venue operators need to recognize digital technology as an essential technology to implement the platform to provide the experience of the Venue visitors, not just the tool for the convenience of the operation of the Venue.
So what kind of blueprint should Venu want to implement digital technology? VM Consulting proposes a digital venous technology design method for creating a customer experience of MICE Venue based on how Diloit’s 2016 stadium has been introduced.
3 -stage technology design method for creating customer experience in Venue
Daloit, a global consulting firm, presented a three-stage design concept in 2016 to realize digital technology in the stadium, which is divided into open technology technology for creating sports fan experience-sports fan experience, which is the infrastructure technology of the stadium-stadium user. done.
This is a methodology for experience marketing with sports stadiums, sports teams, and sports fans by implementing digital technology on sports facilities. Of course, the sports stadium can also be used for various purposes as a venue for exchanges between people. Therefore, VM consulting was transformed into a digital technology model of MICE Venue in order to use the contents of the above Deloitte more broadly. The figure below shows the three -stage digital technology technology that MICE Venue should have.
1. MICE Technology Infrastructure Layer
This stage refers to the technology that is the most basic of Venue, as it is, and can be explained by dividing it into technology to manage hardware and foundation technology for supporting communication between people. These technologies mainly contain the following.
Wi-Fi: Wi-Fi access technology for smooth communication between Venue visitors and event organizers
AR/VR Studio: Studio for meetings and hybrid events using virtual space
Immersive digital signage: Advertising/event guide display using 3D, hologram, etc.
AI -based computer vision system: detects emergencies such as terrorism or fire that can occur at the venue
Participant Data Processing Technology: Provide information from the event participants and provide it to the organizer.
Public Transportation Guide System: Provides transportation information that can move from Venue to the main point of the city
ESG management system: Support for sustainable venue by managing carbon emissions and eco -friendly energy production.
ERP System: Support for MICE Business through Integrated Management of Event Organizers, Venue, and Visitor Data
2. MICE Enabling Technology Layer
No matter how good Venue has a state -of -the -art infrastructure technology such as excellent customer data analysis technology and VR studio, it will be a dance if the MICE organizer or performance planner cannot use these infrastructure technology. Therefore, the foundation technology of Venue should be able to easily access the third -party customer, that is, the MICE organizer, and use it as a technology for the activation of the event. In this way, there is a need for a support stage to connect the data technology that customers have in the middle, such as the infrastructure technology and the event organizer. This stage includes tools, protocols, or data technology for MICE organizers access to the Venue infrastructure technology.
Open API: A technology that allows MICE organizers and external technology companies to develop venue -related service apps by approaching Venue’s event schedule, rental space information, etc.
Broadcasting System: A technology that allows you to stream broadcasting by using the event content held in Venue
Interactive touch screen: Touch screen technology used for purchasing tickets for MICE event and parking settlement
Mobile POS System: Mobile Purchasing System to link sales information such as restaurants, cafes, and souvenir shops in Venue with the Venue Operation Team
Location -based LBS System: Venue Water Finding System that guides the location of an exhibition booth and the 코인카지노 location of convenience facilities by identifying the location of the user
3. MICE Experience Layer
The MICE experience layer refers to the technologies implemented in contact with the final MICE customer by being located at the top of the three stages of Venue Technology. Therefore, MICE participants can use this stage of technology to experience MICE visit, and MICE organizers can also use these technologies to provide customers with unforgettable experiences. These technologies include the following:
Mobile app: Mobile applications that provide information on Venue events or Venue convenience facilities
Mobile Ticket Ticket System: Ticket Purchasing/Reservation Confirmation Technology for Reservation of Events such as MICE
MICE Rewards Program: Venue-Hotel-Casino, etc.
Miss Mileage Technology Program
AI -based event recommendation system: Analysis of participants’ personal information and using AI technology to suit your personal taste
NLP chatbot service: Chatbot technology that supports real -time customer counseling using Nature Processing Technology (NLP)
Robot Service: Supports customer road guidance and event information guidance in the lobby of Venue and the inside of the venue.
Mobile robot technology
Digital Meeting Technology: Virtual product exhibition technology such as online video conferences and holograms for remote meetings and buyer counseling
Media Art using the Venue Outer Wall: By implementing media art using multimedia facade on the outer wall of Venue, Venue itself is used as a tourism resource, and as an advertising medium for corporate brand events
External Technology Corporate Collaboration System: Use AR Game Development in the background of space rental service or venue space using Venue’s empty event space
What is the future of digital Venue Technology?
As mentioned above, Venue’s digital technology can be implemented on the three -stage hierarchical foundation. In particular, all technologies, from the MICE infrastructure stage to the support stage and the customer experience stage, should ultimately be designed under the integrated foundation for the creation of the customer experience of the MICE participant. Therefore, if the Venu has a variety of purposes, such as a convention center, a museum, a performance hall, and an art museum, digital technology should first set up what experience the experience will provide to customers and enter the technology. Above all, how to collect and analyze the behavioral data of many visitors visiting Venue and share it with MICE organizers and external companies is very important in creating an integrated customer experience. Future Venue Satisfaction and Creation of Revenue Models are directly connected to how these data can be processed. The future of Digital Venue Technology is the data business.
The other day, I purchased and read the melting again by Mr. Igawa, former chairman of the Daio Paper, but I think it was Walker Hill in Seoul (there are many Chinese customers, it is noisy), but in Baccarat. When I asked the store to see if there were winning customers, there were two (although it would be among regulars). One of them always brought about 10 million and won 1 million, and the other was two customers who bet on bunkers.
If you are as long as Mr. Igawa, you will continue to win, lose, or win 10 consecutive victories and 10 consecutive losses. (It’s not accurate in Baccarat, but roughly 1024 wins and 10 consecutive losses will occur in 1/20 on 1/2. After one quarter, four darkness (1/1000) appeared in a row, but since I had a total of a few months, I had been doing a total of several months, so 30 semi -siblings per day (10 times a day ( If you have x200 days = 60,000 stations, you will be able to do that regardless of your talent.
If you bet on a long time with intuition, it is mathematically clear that you will go to Zubuzubu for a long time. I guess Igawa was convinced that he was a gold coast or that his first Baccarat games had increased to 20 million to 20 million. However, it is necessary to think about how probability that one million will be lucky to be 20 times without falling 0 will occur.
The probability of doubling the original hand without 더존카지노 becoming 0 in Baccarat is less than 49 % if one player wins. If you put it again from there, it will be 4 times, but the probability is about 24 %, the probability of increasing the number of more is just under 12 %, the probability of increasing 16 times is a rough calculation, but it is a rough calculation. I think the possibility of doubling is in the 4 % range. In other words, one out of 25 people can happen by chance. It is 32 times (if a player) with 5 consecutive victories for all.
As I heard, college students came to Las Vegas on vacation, hit $ 100,000 with the number of Lotto, and dropped out of college and continued gambling in Las Vegas, and made money in 2-3 years. There was a story about a man who used to run out of the casino every day while having run out of the years and has been cleaned. I think that gambling is a mathematical (probability) from the beginner’s rack that you are talented, and the longer you make it, the more you will converge as the probability.
(It may be natural that Mr. Igawa has lived because he is a special person from the environment and background that he was born.) Anyway, if I would like to compete, I should have decided to use US stocks.
If you do not count the baccarat, the expected value of the bunker will be minus 1.06 %, the expected value of the player is down 1.24 %, and even if a large bias that rarely appears, the expected value is negative. In the 0.8 % range, the bunker is only about 0.7 % of the bunker, so I am not vacant in the conditions of comp or black jack (if I do it alone, I can not get out when the count is bad. I don’t do it, so I rarely play a few times, but is it really possible to run away from Baccarat?
The former that comes out of Mr. Igawa is a way to bring a lot of principal, bet, and return if you win, and raise the rate if you lose. Baccarat with a low expected value, in order to win in that way, it does not cut even if it is not attached, and does not cut for a long time, get comp (point back, transportation expenses, accommodation expenses service), etc., so it does not lose greatly. It may be possible if you do not bet and have a high degree of pulling ability, but it is difficult in the very long term.
Regarding the latter method of winning with a bunker bet, Baccarat resembles Ocho Kabu, but if either is 8,9, it ends with 2 pieces (natural), which may be drawn up to three. , Because of the difference in the condition of drawing the third piece, the bunker is more advantageous on the rules, but only 5 % of the bunker is deducted. Even if it is deducted 5%, the expected value of the bunker is minus 1.06%, and the expected value of the player is minus 1.24%, so the bunker is slightly advantageous. This minus 1.06 % is stricter than the expected value of blackjack’s basic strategy (without counting) in Macau (although it is a running shuffle machine). If the 1-4 low card remains in the shoe, the player advantage will be advantageous, and if 5-8 remains, the bunker advantage will be advantageous, so if you keep betting on the bunker, it is probably 1-4, not a fixed bed. However, when a lot of bunkers are advantageous, or when the bunker is lucky enough to win a lot of streaks, the other will be expected to reduce the amount of money, and use it (watching it without spending). To do. Still, it seems difficult to win every time.
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